The INNOVEX Blog

5 Reasons why Live Chat Support is Beneficial for your Business

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When customers shop in a store, they have the ability to seek assistance from an employee that is physically present. When customers online shop, the lack of communication between them and a company representative could negatively affect a customer’s purchasing decision. Customers want someone that is there is answer all of their questions in a…

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7 Tips to Protect your Printer from Hackers

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It is extremely important to protect your network printer from the possibility of security threats. Unfortunately, hackers tend to take advantage of the vulnerabilities of network printers. Here are 7 useful tips to protect your business against the ruthless acts of hackers: Tip 1- Your Network Must Be Secured If your network is not secure,…

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Digital Signage: Does Design Really Matter?

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Your digital signage is created, ready to go, and your content is loaded into the management system. Unfortunately after displaying your content, you’re finding that there is a lack of audience engagement and in fact, no one is noticing the signs at all. What’s wrong? You have knowledgeable information, but like many others who implement…

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5 Takeaways From Inbound 2014

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This past Wednesday, INNOVEX’s Digital Marketing team from the Lincoln RI office had the opportunity to attend the INBOUND ’14 conference at the Boston Convention and Exhibition Center. Over 10,000 marketing enthusiasts attended the conference which included inspiring keynotes, innovative talks, educational breakouts, hands-on lessons, and tons of networking. Each member of the Digital Marketing…

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How Google Local Search is Affecting Your Business

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It’s not surprising that yet again google has changed their search algorithm and their latest update was a pretty major update on local search, nicknamed “Pigeon” by Search Engine Land. This update affects Google Map searches and may cause local businesses to either see an increase or decrease in their organic search traffic. This is…

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Google AdWords Product Listing Ad Upgrade Reminder!

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Earlier this month, Google announced a new tool for Product Listing Ads (PLA) advertisers to upgrade to the new “Shopping” campaigns more efficiently (Google’s new name for these campaigns).  If you haven’t upgraded and continue to put it off until the end of the month, these the following will occur to your regular Product Listing…

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Why Digital Signage?

Digital Signage

Some people may wonder what digital signage is.  When people refer to this term, they are talking about digital displays.  Digital signage is being used as a competitive advantage between companies to show anything from restaurant menus to reminding students about important information at universities.  There are many benefits to using digital signage and it…

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6 Ways to Minimize Computer Eye Strain

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  It’s astronomical how much time people spend in front of a computer screen.  Whether you are in the workplace or a student, reading from a screen is much harsher on the eyes than reading from a book. Here are the 6 best ways to protect your vision. Lighting is everything Getting too much direct…

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10 Ways to Nurture Brand Engagement

Brand Engagement

Connecting with your customers, leads and brand representatives has never been easier with the use of social media.  Engaging with your audience and keeping them engaged can be a challenge but social media can be one of the most effective ways to go about this.  Here is a list of 10 best practices for brand…

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SEO changes the game but you need to keep playing

It’s rare for anything on the internet to stay the same, or relevant over time. Constant changes in the way content is delivered makes SEO more important than ever to companies looking to take their business to the next level and reach new audiences. SEO however, has changed and sites like Google are making sure…

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