10 PPC Mistakes and How to Avoid Them


1. Group Your Keywords It is vital to use ad groups when it comes to working with AdWords. A common PPC mistake is when companies fail to segment their products into different ad groups, and as a result of this, you will be unable to show specific ads for different products that you offer. It’s…

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7 Social Media Marketing Elements to Avoid


Implementing social media marketing in your business is a great way to create awareness and reach out to your customers. It is very important to strategize your social media marketing efforts in an effective and appropriate way in order to generate positive feedback. There are many different strategies your business can apply to strengthen its…

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5 Tips to Improve Digital Signage


Digital signage is rapidly evolving and becoming a popular phenomenon within businesses. Many businesses are eager to jump on the digital signage trend, but have minor knowledge on how to utilize digital signage in a way that will strengthen and enhance their business. Adding digital signage is a great way to draw attention to your…

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5 Reasons why Live Chat Support is Beneficial for your Business


When customers shop in a store, they have the ability to seek assistance from an employee that is physically present. When customers online shop, the lack of communication between them and a company representative could negatively affect a customer’s purchasing decision. Customers want someone that is there is answer all of their questions in a…

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7 Tips to Protect your Printer from Hackers


It is extremely important to protect your network printer from the possibility of security threats. Unfortunately, hackers tend to take advantage of the vulnerabilities of network printers. Here are 7 useful tips to protect your business against the ruthless acts of hackers: Tip 1- Your Network Must Be Secured If your network is not secure,…

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Digital Signage: Does Design Really Matter?


Your digital signage is created, ready to go, and your content is loaded into the management system. Unfortunately after displaying your content, you’re finding that there is a lack of audience engagement and in fact, no one is noticing the signs at all. What’s wrong? You have knowledgeable information, but like many others who implement…

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5 Takeaways From Inbound 2014

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This past Wednesday, INNOVEX’s Digital Marketing team from the Lincoln RI office had the opportunity to attend the INBOUND ’14 conference at the Boston Convention and Exhibition Center. Over 10,000 marketing enthusiasts attended the conference which included inspiring keynotes, innovative talks, educational breakouts, hands-on lessons, and tons of networking. Each member of the Digital Marketing…

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How Google Local Search is Affecting Your Business


It’s not surprising that yet again google has changed their search algorithm and their latest update was a pretty major update on local search, nicknamed “Pigeon” by Search Engine Land. This update affects Google Map searches and may cause local businesses to either see an increase or decrease in their organic search traffic. This is…

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Google AdWords Product Listing Ad Upgrade Reminder!


Earlier this month, Google announced a new tool for Product Listing Ads (PLA) advertisers to upgrade to the new “Shopping” campaigns more efficiently (Google’s new name for these campaigns).  If you haven’t upgraded and continue to put it off until the end of the month, these the following will occur to your regular Product Listing…

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Why Digital Signage?

Digital Signage

Some people may wonder what digital signage is.  When people refer to this term, they are talking about digital displays.  Digital signage is being used as a competitive advantage between companies to show anything from restaurant menus to reminding students about important information at universities.  There are many benefits to using digital signage and it…

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